Last Updated: August 11, 2022
11 Rooms cares about your privacy. This privacy notice (“Privacy Notice”) describes our practices in connection with the information we collect through our website (the “Websites”), booking engine, social media pages that we control (“Social Media Pages”), and software applications, and through any of our offline activities, such as when you provide your information on the telephone or in person (“Offline Activities”) (collectively, including the Websites, Apps, Social Media Pages, and Offline Activities, the “Services”).
What Information Is Collected and How It Is Collected?
1. We may collect “Personal Information” (information that identifies you or relates to you as an identifiable person) about you such as your:
- Postal address (including billing and shipping addresses)
- Phone number
- Email address
- Credit or debit card number
- Financial information in certain circumstances
- Social media account information
- Stay or trip information and preferences, such as your preferred location/facilities, dates and number of people traveling with you
- Special needs or conditions that may impact your stay
- Driver’s license, government-issued ID, or passport
- Geolocation information
- Communication, product, service or other preferences
- Demographic information
2. We may collect information from you when you interact with us such as when you:
- Register for, use, or make a payment for a product or service
- Contact us with a question or request
- Use our Services
- Make a reservation
- Stay at one of our properties
- Provide a testimonial or story, or submit a review or comment
- Participate in a competition, promotional activity or sweepstakes
- Participate in any other programs
- “Like”, “Follow” or otherwise connect with or post to one of our Social Media Pages
3. Other information we collect about you:
- Google Analytics: We use Google Analytics to help us get a better understanding of how visitors use this Website and to facilitate interest based advertising associated with your Google Account and other devices you use. The information generated by the Google Analytics cookie about your use of this Website is transmitted to and stored by Google. If you do not want your activity on this Website to be tracked by Google Analytics, you may opt out by using this link: http://tools.google.com/dlpage/gaoptout?hl=en.
- Pixels, Beacons: We or third party ad servers may use invisible pixels or beacons on this Website to count how many users visit certain pages. This information is collected and reported in the aggregate. We may use this information to improve our marketing programs and content, and to target advertisements at this Website and/or on other sites.
- From Other Sources: We may receive your Personal Information from other sources, such as public databases, joint marketing partners, data firms, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties.
- Non-Identifiable Information: In addition to any Personal Information or other information that you choose to provide to us on the Services, we and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically collect certain website usage information whenever you visit or interact with the Services. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively, referred to herein as a “Device Identifier”). A Device Identifier is a number that is automatically assigned to your device, and we may identify your device by its Device Identifier. When analyzed, usage information helps us determine how our Services are used, such as what types of visitors arrive at the Services, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your Device Identifier or web site usage information with the Personal Information you provide, but we will treat the combined information as Personal Information.
- If we combine anonymized or aggregated data with Personal Information, we will treat the combined information as Personal Information according to this Privacy Notice.
Why and How We Use Your Information
We may Process Personal Information in connection with any of the following:
1. Our business transactions with you, including, but not limited to:
- To enter into or perform a contract with you
- To respond to your inquiries and fulfill your requests
- To send administrative information to you, for example, information regarding your booking
- To complete and fulfill any purchases or requests for services
2. For our legitimate business interests, including, but not limited to:
- To personalize your experience
- To facilitate social sharing functionalities of your social media account(s)
- Subject to your marketing preferences (which may include consent to marketing under applicable law), to send you newsletters or marketing communications we believe may be of interest to you, for our own products and services via postal mail, email, telephone or text messaging
3. In accordance with any consent you may have provided. You have the right to decline to provide your consent and, if consent is provided, to withdraw your consent at any time.
4. As necessary or appropriate for legal reasons, including, but not limited to:
- Under applicable law
- To comply with legal process
- To respond to requests from public and government authorities, including those outside your country of residence
- To enforce our terms and conditions
- To protect our operations or those of any of our Affiliates or other third parties
- To protect our rights, privacy, safety or property, or that of our Affiliates, you, or other third parties
- To allow us to pursue available remedies or limit damages we, our Affiliates, or other third parties, may sustain
When We Disclose Your Information
We may disclose your information as follows:
- Affiliates: To any other entity that is, at the time you disclose your Personal Information, directly or indirectly controlled by, or under common control with us (“Affiliates”) for the purposes described in this Privacy Notice, including under “Why and How We Use Your Information”, unless otherwise prohibited by applicable law.
- Vendors and Service Providers: We may disclose your information to vendors and service providers we retain in connection with our business such as: property management, travel services companies, financial services companies, vacation insurance companies, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, credit card processing, tax and financial advisers, legal advisers, accountants or auditing.
- Business Partners, Sponsors, and Other Third Parties: We may disclose your Personal Information to business partners, co-sponsors of promotions, and other third parties in order to provide you with services, including sharing with third party providers such as spa, golf, concierge, and dining providers. If you provide additional information to any of these third parties, such information will be subject to such third parties’ privacy practices.
- Message Boards: We may make reviews, message boards, blogs, and other such user-generated content facilities available to users. Any information disclosed in these areas becomes public information and you should always be careful when deciding to disclose your Personal Information. We are not responsible for the privacy practices of other users including website operators to whom you provide information.
- Disclosure Permitted by Law: We may disclose your Personal Information to law enforcement authorities, government or public agencies or officials, regulators, and/or to any other person or entity having appropriate legal authority or justification for receipt of your information, if required to do so by law or legal process, to respond to claims, or to protect our rights, interests, privacy, property or safety, and/or that of our Affiliates, you or other third parties.
How Do We Safeguard Your Information?
- Security of Your Information: We take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction.
Other Important Information
- Information Provided on Someone Else’s Behalf: If you provide us with information about someone else, please ensure you have the person’s permission to do so for the purposes detailed in this Privacy Notice.
- Links to Websites: The Services may have links to other websites that are not operated by us. We have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
- Social Media Sites: Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.
- Changes to Our Privacy Notice: From time to time we may revise this Privacy Notice and/or use Personal Information for new, unanticipated uses not previously disclosed to meet changes in the regulatory or business environment, or to satisfy the needs of our customers and service providers. Updated and date stamped versions will be posted on the Services. Unless otherwise required under applicable law (e.g., obtaining consent from you for the relevant material changes) the revised Privacy Notice will take effect immediately upon such posting.
- Minors: We do not knowingly collect, maintain or use Personal Information from individuals under 18 years of age in connection with, and no part of our Website and Social Media Pages is directed to, individuals under the age of 18.
Your Choices and Rights
- Withdrawing Your Consent: You may withdraw any consent that you have provided to us to Process your information at any time, with the understanding that doing so may interfere with the provision of services.
- Correcting your Information: We will take reasonable steps to ensure the accuracy of the Personal Information we retain about you. It is your responsibility to ensure you submit true, accurate, and complete information to us. You may request that any inaccurate or incomplete Personal Information held by us or on our behalf is corrected, by contacting us.
- Deleting your Information: Under certain circumstances, you may request we delete Personal Information we hold about you by contacting us.
- Objecting to Processing: If you would like us to stop Processing your Personal Information, you can request this by contacting us.
How Can You Contact Us?
- Contact Information: If after reviewing this Privacy Notice, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, or obtain further information on safeguards used for international transfers please send an email to email@example.com